JOURNAL
Pitti Uomo 109 Takeaways
Words & photography: Lee Osborne @sartorialee
Under a blanket of omni-present grey clouds the 109th edition of the world’s finest menswear spectacle played out - championing a return to refined, comfortable, and sustainable style, characterised by relaxed yet structured tailoring, muted earth tones and a focus on high-quality tactile textures like wool, cashmere, and suede. Our man on the ground Lee Osborne lists his takeaways from a show which consistently provides bi-annual style inspiration.
Key Trends from Pitti Uomo 109:
Louche tailoring
Suits and jacketing are designed for ease, with softer constructions and relaxed, comfortable, yet structured shapes to the fore.
Colour palettes
A shift towards more muted, grounded tones—browns, greys, olives, deep blues with occasional pops of burgundy, dusky pink and mauve.
Tactile textures & materials
An emphasis on quality, focusing on flannel, cashmere, brushed cotton and leather as well as technical, sustainable fabrics.
Louche tailoring
Suits and jacketing are designed for ease, with softer constructions and relaxed, comfortable, yet structured shapes to the fore.
Colour palettes
A shift towards more muted, grounded tones—browns, greys, olives, deep blues with occasional pops of burgundy, dusky pink and mauve.
Tactile textures & materials
An emphasis on quality, focusing on flannel, cashmere, brushed cotton and leather as well as technical, sustainable fabrics.
Functional & heritage outerwear
A strong presence of performance-driven pieces, such as waxed jackets, technical parkas, and luxe knitwear. Hiking-inspired footwear was in evidence, alongside weather-resistant layers and utilitarian accessories which appeared to be styled for urban life as opposed to the wilderness. It’s a convergence which reflects broader lifestyle changes, where the metropolis demands both durability and adaptability. Brands have responded with clothing capable of navigating both natural and cityscape with equal fluency.
A strong presence of performance-driven pieces, such as waxed jackets, technical parkas, and luxe knitwear. Hiking-inspired footwear was in evidence, alongside weather-resistant layers and utilitarian accessories which appeared to be styled for urban life as opposed to the wilderness. It’s a convergence which reflects broader lifestyle changes, where the metropolis demands both durability and adaptability. Brands have responded with clothing capable of navigating both natural and cityscape with equal fluency.
Sustainable craftsmanship
Sustainability continues to gain pace, integrated into brand stories instead of simply appearing as trends - focusing on longevity, transparent and conscious production.
Sustainability continues to gain pace, integrated into brand stories instead of simply appearing as trends - focusing on longevity, transparent and conscious production.
Fragrance and wellness shaping modern menswear
A significant development at Pitti 109 was the growing visibility of grooming, fragrance and wellness highlighted through the trade show’s HiBeauty initiative. Niche perfumery houses and high-end grooming brands revealed a shift in how men engage with style, expanding the concept beyond clothing - in that scent becomes a key element of personal presentation, as integral a part as tailoring or footwear have played out before.
A significant development at Pitti 109 was the growing visibility of grooming, fragrance and wellness highlighted through the trade show’s HiBeauty initiative. Niche perfumery houses and high-end grooming brands revealed a shift in how men engage with style, expanding the concept beyond clothing - in that scent becomes a key element of personal presentation, as integral a part as tailoring or footwear have played out before.
Street style
“Pops of colour” were very much in evidence in accessories: from baseball caps, beanies and berets to ties and scarves, offset against more demure colour palettes.
“Pops of colour” were very much in evidence in accessories: from baseball caps, beanies and berets to ties and scarves, offset against more demure colour palettes.
